Brand Fururist - Doctoral Student and RESEARCHER, on road to invent the Future of Internet.
Annoyed, bored and deceptive – from most brands, me drives the search for the perfect brand code. I want to experience brands, feel them, that provoke me, feel their passion and contagious fire – experience a brainorgasm!
When we think about communication, we think of words, gestures and content exchange. Bullshit, wake up finally! Yes, content is important but codes say more than a thousand words.
Every day, we are speculating on how digitization changes the way we communicate, consume, or research tomorrow. Talking about the brands must communicate authentically, transparently and individually. But the realization that the real treasure is in the brand core (as us humans) and does not rationally justify or be communicated in some boring status updates in the social networks the most forgotten.
Future communication will become (still) unconscious and emotional. Brand codes and metadata already determine success and failure – even more in the future. I even go a step further and see the metadata „only“ as a useful source to generate the perfect brand code. Imagine a hacker who can program a perfect code using the data that is accessible to him. Transferred to a brand is only then – a clear, clean, complete and above all emotional image. In the future, our smartphones, gadgets, wearable electronics will automatically and unconsciously communicate with us – and before us – with our environment. So we need to better understand what metadata we are sending when to evaluate the communication possibilities and what code is the best.
As a doctoral student and researcher, I am thus investigating the question of the perfect brand code. What is the brand code? What is the meaning of emotions and how we can enable multisensory brand communication in digital media in order to make the brand of the future in the digital space possible and to create an unforgettable brainorgasm.
The focus of my work is the multisensory brand communication in digital media.
I am the author of several books and articles in journals with an emphasis on marketing & communication.
My drives to do something that improves people’s lives functionally and emotionally. With a bit of genius, a bit of madness and my thirst for knowledge, you can be sure – I will make the world better and change the future!!
What else is there to say about me?
I like, good food, exciting books and creative people …
Matching words, truth, creativity … genius and a bit of madness!
I am, authentic, provocative, the man with brain under electricity!
Thomas on Social Media
WHEN I WILL HAVE THE POSSIBILITY TO WORK ON SCIENTIFIC QUESTIONS SO INTENSIVELY IF NOT IN THIS LIFE?
As scientist and practitioner I explore the potential of interdisciplinary and digitization for brand management. The findings I put successfully into practice.
I work worldwide with universities, companies and institutes on scientific projects. I invent the future of digital brand management.
I collaborate with other creative people, pioneers and inventors. They come from universities, companies and research labs worldwide.
Cooperations are very important for me and my research: the aim is to work together with you to shape the future of digital brand management by combining existing and new knowledge.
I LOVE TO SHARE MY KNOWLEDGE AND MY EXPERIENCES WITH YOU.
I deal with the following topics
In my dissertation, I deal with
I teach at international universities
I work worldwide with universities, companies and institutes on scientific projects.
STORIES, THOUGHTS, IDEAS - ON THE WAY TO THE WORLD ... AND HERE YOU ARE WITH THEM!!
My interview at the 4ª Conferencia & Exhibición Redagrícola Chile
A shock to the senses – We are delighted about
The personal computers, smartphones, Apss, platforms – the time is
Let no one ever come to you without leaving happier.